Supply Chain, finance, commercial, marketing, and any other department that can impact sales volume, are all integral parts of a business. When it comes to the awareness, knowledge and alignment, cross-functional collaboration best practices are key to seeing both opportunities and risks, which allow the company to pivot as necessary to drive a profitable, customer-centric business. Unfortunately, many departments are simply not communicating effectively. End-to-end business astuteness is the key to uniting a team driven by the success of the company.