There are many, many reasons why S&OP is important for growing businesses. To start – Forbes said, "Use S&OP to anticipate changes, react to them and position the company to respond appropriately. S&OP enables demand-fulfillment responsiveness." You can also use S&OP to leverage purchase orders, integrate total value optimization, and support your business overall. It's a long, big picture view of what needs to be done and planning for how to get there. Incorporate it well and see how you can succeed!