Millennials want more than a good price. They want availability, speed and convenience. More than that, they want to be included in the actual co-creation of the product. To millennials, it's about the experience. Enter "experiential supply chain."
At the heart of the experiential supply chain, there is a compelling opportunity to make customers feel special. Because experiences are specific to individuals, supply chains now have to deliver more customized offerings. Each consumer wants a unique shopping experience, which has disrupted the entire supply chain process. Learn more about "experiential supply chain" now.
