In a time when business is booming, fear that things may turn the other way can build. Demand planners can help by being realistic and trying to create the most accurate picture of what is to come. The Institute of Business Forecasting & Planning said, "When and if times do get tough, the best companies utilize forecasting and demand planning strategies that will not only see them through a rough economy but create efficiencies that translate to higher growth and margin after the downturn as well." While we always strive to be efficient in business, in the event that the economy shifts planning becomes even more important. By preparing for instability with demand planning, businesses can become more adaptable and prepared for change.
