A recent survey revealed 51% of manufacturers say they are focused on enabling internal and external collaboration across the supply chain in an effort to address future shopping behaviors and consumer tastes. Many (44%) said they'll focus on demand sensing, while 33% said they'd focus on data science to improve forecasting. Additionally, in direct response to the rapidly expanding influx of digital data available from IoT, social media, news, events and weather, 78% of those surveyed said they plan to invest in new talent over the next 12 months to better utilize these insights.
